There is no doubt that the COVID-19 pandemic has furthered the status of the internet as the most important means of marketing and branding. The impact of the pandemic on various businesses, including law firms, has made it imperative to be present online. Even those who have not yet launched a website or created social media accounts are encouraged to do so to overcome the aftermath of the pandemic. Some simple steps can be taken by your law firm to ensure the success of your digital transformation.
A great start to branding your law firm is online marketing, which can be accomplished by increasing activity and content writing on your website and social media platforms. You should also maintain regular activity on your online platforms, as your website has to be constantly updated and the social media accounts should be consistently active.
In addition, being online makes it easier for clients to submit feedback and share their testimonies. Feedbacks from clients have many advantages, mainly focusing on maintaining an efficient relationship by improving any weaknesses in your client relationships. Client testimonials are also considered very effective when included on the firm’s website, since they greatly support building the trust of potential clients when viewing it.
Moreover, Search Engine Optimization (SEO) should be an essential part of any law firm’s marketing strategies to build a digital presence. Search engines, such as Google, have become heavily relied upon when seeking any service. Therefore, increasing the probability of your website appearing among the top results is deemed to develop your branding process and increase publicity.
One of our clients, Shehata & Partners, is a law firm hitting the radar in the Egyptian community that has established a successful presence through social media platforms during the COVID-19 pandemic. This exponentially led to the expansion of its brand and establishing its position between the rest of the law firms.
In light of these events, undergoing digital transformation is currently considered to be a main corporate priority. Therefore, law firms should follow the steps of other service providers into the world of online marketing. This is believed to be the most efficient means that businesses can depend upon due to the exceptional and challenging circumstances caused by the global pandemic.
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